The retail industry is one of the most affected industries by digital transformation, forcing retailers to evolve to survive. The world of e-commerce and traditional commerce are heading towards being seamlessly merged, and everything is becoming omni-channel. It’s not about the phone or the desktop or the store anymore, it’s about all of those combined with an influx of data, automation and collaboration. E-commerce has been an interesting trend for many years, but today it’s taken center-stage evolving the industry from a brick and mortar transactions into a conversational omnipresent customer experience. Netways partners up with retailers to achieve intelligent digital transformation through: