The evolution of technology driven by the abundance of mobility, cloud computing, social and data has created a lush environment for innovation. With millennials embracing the entrepreneurial mindset, more disruptive businesses are entering the market. The intelligent cloud, powered by Windows Azure, provides a platform that accelerates innovation of products and services giving organizations a competitive advantage. Intelligent connected products can expand an organization’s digital potential by transforming physical into digital adding agility and custom optimization to their services.